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Dear Colleague,
I like keeping in contact with YOU:
we share the same enthusiasm. We have the same determination to win and to constantly pursue new goals and new aims. Thanks to that, before one year ends, we are already imagining and making plans for the years to come. Without a passion for our work this would not be possible. It’s our fuel: it gives us the necessary energy to overcome the obstacles we face daily.
In my previous letter I mentioned the people and how crucial they are in performing business strategies. It will be easier to achieve our dreams and reach our goals if we share them with our staff. They are the core part of the company. They have to be carefully selected, trained and motivated to commit to reaching our goals. Young people in particular; the new generations to whom we have a duty to give a future... who represent the future of our companies.
Some time ago, while I was reading a newspaper in a foreign country, I’ve been impressed with the sentence by a football coach (Marcelo Bielsa): “Si Tu eliges que no quieres ser el mejor del mundo, qué problema hay? No hay ningún problema, pero hay que saberlo. Ser el mejor te quita horas con tu mujer, con los amigos, te quita las fiestas”.
(Is there any problem if you chose that you don’t want to be the best in the world? No there isn’t any at all, as long as you are aware of that. Being the best means hours away from your wife, your friends, your holidays).
I was particularly impressed with the philosophy in this sentence: if you do not want to be the best in what you do, that’s all right ….just be very aware of that! But if you wish to become the best at your job, then you must know that this requires sacrifices. Great sacrifices.
Thomas Friedman: “In the past a worker with intermediate skills doing an average job could get an average wage. Nowadays to be average is of no benefit any longer!“
Before we search for expertise in a person we search for aptitudes for success:
Results orientation - Determination - character and common values.
I’ve always liked working with people, helping them enhance their potentials. If You are surrounded by qualified, determined and honest people it will be easier to win. Our companies have always been showing great ambitions and willingness to achieve important goals and are recognized as reference companies in what we produce.
Join us, let’s team up with us, we’ll share with You dreams and plans, we will help you win! I thank you once again for your attention and for the trust you put in us, we’ll do our best to live up to this big responsibility.
Yours faithfully
Lino Di Betta
